Exploring TikTok’s influence on music discovery, distribution, and the reshaping of global listening habits.
Award-winning composer, sound designer, and PhD researcher in spatial audio. Michael’s work spans film scores, TV productions, and immersive soundscapes, released through his label imprint Aurora Eclipse Productions and showcased internationally through the Royal Society of Arts.
All tagged social media
Exploring TikTok’s influence on music discovery, distribution, and the reshaping of global listening habits.
Exploring how video blogs offer a richer, more human way of sharing ideas and creative reflections beyond text alone.
I may be posing this a little late as it went out on TED Talks over a year ago, but I really think it is something worth sharing. The Internet is such a powerful tool and can be used in a really creative way as composer Eric Whitacre shows in this video. It proves that music really is a global language!
TED Explains: “In a moving and madly viral video last year, composer Eric Whitacre led a virtual choir of singers from around the world. He talks through the creative challenges of making music powered by YouTube, and unveils the first 2 minutes of his new work, “Sleep,” with a video choir of 2,052.
The full piece premieres April 7 (yes, on YouTube!).” Watch the video here!